AI automation pricing is genuinely harder to estimate upfront than most software categories, because the same phrase — "build me an AI agent" — can describe a $3,000 project or a $50,000 one depending on details that aren't obvious until you're in a scoping conversation.
This makes a lot of businesses either overpay for a simple need (because a vendor quoted enterprise-platform pricing for something that didn't need it) or underbudget for a genuine need (because a cheap quote didn't account for integration complexity that showed up mid-project).
Generic "starting at $X" marketing numbers don't help much here, since they're usually anchored to the simplest possible version of a project, not what most real businesses actually need.