Will it qualify leads the way our best reps actually do?
We build criteria from how your team actually evaluates fit, not a generic formula — that's usually the main difference from a CRM's built-in scoring.
How fast does it engage a new lead?
Immediately — response speed is usually the single biggest lever on conversion, and that's the main reason teams automate this step.
Does it work with our existing CRM?
We integrate with most common CRMs, or build a direct connection for something more specialized.
What happens to leads that don't qualify?
They can go into a nurture sequence or simply get logged, depending on what makes sense for your business — we don't just discard them silently.
Can it handle leads from multiple sources?
Yes — website forms, ads, referrals — we scope qualification to wherever your leads actually come from.
How do you know the scoring is actually accurate?
We validate against your historical leads — which ones actually converted — before launch, not just a theoretical scoring model.
Can reps override the qualification if they disagree?
Yes — it's a tool that surfaces strong matches for rep review, not a gatekeeper that makes final decisions reps can't see past.
Can it ask different qualifying questions depending on the lead source?
Yes — a lead from a paid ad often warrants different qualifying questions than a referral, and we build that distinction into the logic rather than applying one script regardless of where the lead came from.
Does this work for both B2B and B2C lead volume?
Yes — the underlying approach is the same either way; the specific criteria and questions just get scoped to how your business actually qualifies buyers, whether that's a company fit or an individual's circumstances.
Can marketing use this data to improve lead sources over time?
Yes — once qualification is consistent and grounded in real criteria, which lead sources actually produce qualified leads becomes visible, which is a question marketing usually can't answer reliably from gut feel alone.
Does it work for leads that come in through live chat, not just forms?
Yes - we scope engagement and qualification to wherever leads actually arrive, including live chat, so the same consistent criteria apply regardless of entry point rather than only covering form submissions that came in from your website.